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| Issue |
Title |
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| Vol 51, No 2 (2017) |
Consumer Behaviour in Music Industry: Generations X and Y |
Abstract
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Inga Kaszycka |
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| Vol 58, No 3 (2024) |
Sustainable Marketing: A Scientometric Analysis Using Biblioshiny and R Package |
Abstract
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Mikołaj Adamczak, Marta Broda, Karolina Kurzyńska, Katarzyna Łucka, Magdalena Graczyk-Kucharska |
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| Vol 51, No 2 (2017) |
The Use of Marketing Research in Internal Marketing. The Methods of Measurement of Counterproductive Work Behaviours in an Organization |
Abstract
PDF
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Dawid Szostek |
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| Vol 51, No 2 (2017) |
New Marketing Concepts in Marketing Strategies on International Markets |
Abstract
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Wojciech Józef Grzegorczyk |
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| Vol 51, No 2 (2017) |
Marketing of Logistics Services in Poland and in Germany |
Abstract
PDF
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Joanna Alicja Dyczkowska |
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| Vol 56, No 1 (2022) |
Scientometric and Bibliometric Analysis in Analytical Marketing Research |
Abstract
PDF
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Ewa Więcek-Janka, Sandra Szewczuk |
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| Vol 57, No 4 (2023) |
The Importance of Personality Psychology in the Study of Prosocial Consumer Attitudes – Implications for Research in the Field of Socially Responsible Marketing |
Abstract
PDF
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Anna Rutkowska, Wojciech Kozłowski |
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| Vol 48, No 1 (2014) |
Using financial measures to assess the marketing effectiveness |
Abstract
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Ilona Bondos |
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| Vol 58, No 3 (2024) |
The Relationship Between Quality Management and Marketing – Study of the Current Situation |
Abstract
PDF
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Joanna Majchrzak |
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| Vol 49, No 1 (2015) |
Logistic processes in the marketing activity of enterprises |
Abstract
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Czesław Skowronek |
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| Vol 51, No 2 (2017) |
Role of Altruistic Attitudes in Cause-Related Marketing |
Abstract
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Wojciech Kozłowski, Ewelina Sobotko |
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| Vol 51, No 2 (2017) |
The Concept of Personnel Marketing as a Determinant of Organizational Climate |
Abstract
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Grzegorz Wudarzewski |
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| Vol 51, No 2 (2017) |
Value Co-Creation in Health Care Networks – International Perspective |
Abstract
PDF
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Justyna Sonia Matysiewicz |
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| Vol 51, No 2 (2017) |
Cultural and Entertainment Activity of Young Generation on the Example of the City of Koszalin |
Abstract
PDF
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Alina Lidia Oczachowska |
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| Vol 51, No 2 (2017) |
The Role of Consumers in Creating Experiences by Organisers of Sports Events |
Abstract
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Zygmunt Waśkowski |
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| Vol 51, No 2 (2017) |
Technologization of Marketing Communication – New Trends |
Abstract
PDF
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Agnieszka Dejnaka |
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| Vol 49, No 1 (2015) |
Marketing innovations in the operation of commercial enterprises |
Abstract
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Maria Sławińska |
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| Vol 47, No 3 (2013) |
Specificity of marketing policy in private banking |
Abstract
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Rafał Płókarz |
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| Vol 56, No 2 (2022) |
The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing |
Abstract
PDF
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Jan Rymarczyk |
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| Vol 49, No 3 (2015) |
Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland |
Abstract
PDF
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Izabela Kowalik |
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| Vol 58, No 4 (2024) |
Factors Influencing the Effectiveness of Enterprise Marketing Communications |
Abstract
PDF
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Małgorzata Spychała, Marek Goliński, Bartosz Piotrowski, Katarzyna Łucka, Mikołaj Adamczak |
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| Vol 58, No 4 (2024) |
Perception of Family and Non-Family Company Logos in Eye Tracking and Face Reading Studies |
Abstract
PDF
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Ewa Więcek-Janka, Sylwia Łukaszewicz, Katarzyna Sukiennik, Alicja Śliwińska |
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| Vol 49, No 3 (2015) |
International Marketing under Geopolitical Confrontation |
Abstract
PDF
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Olena Kanishchenko |
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| Vol 49, No 3 (2015) |
The Influence of New Media on the Customer’s Behavior on the Market |
Abstract
PDF
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Agnieszka Chęcińska-Zaucha |
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| Vol 52, No 3 (2018) |
Willingness to Pay for Socially Responsible Products and Perception of Their Value: Impact of Attitudes and Affinity of the Social Cause |
Abstract
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Wojciech Kozłowski, Ewelina Sobotko, Anna Rutkowska |
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| Vol 49, No 1 (2015) |
The role of marketing management of the university at the aspect of changes in higher education market |
Abstract
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Aneta Celoch |
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| Vol 56, No 5 (2022) |
Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User |
Abstract
PDF
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Zuzanna Kraus, Sylwia Kuczamer-Kłopotowska, Mariusz Chmielewski |
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| Vol 47, No 2 (2013) |
Analysis of effectiveness of activities for marketing and organisational innovations in manufacturing enterprises |
Abstract
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Arkadiusz Kijek |
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| Vol 53, No 2 (2019) |
The increased importance of geolocation in retail trade in Poland – selected aspects of activities |
Abstract
PDF
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Beata Reformat |
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| Vol 53, No 1 (2019) |
Multichannel selling – the key to success in retail |
Abstract
PDF
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Mirosława Pluta-Olearnik, Robert Jadach |
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| Vol 53, No 1 (2019) |
Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life |
Abstract
PDF
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Magdalena Sobocińska |
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| Vol 51, No 2 (2017) |
Marketing Challenges and Opportunities in Multi-Channel Distribution |
Abstract
PDF
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Robert Lembrych-Furtak |
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