Technologization of Marketing Communication – New Trends

Agnieszka Dejnaka

Abstract


Dynamic changes can now be observed both in Internet activities and in marketing communication. The article deals with new trends in technologization of marketing communication, including the use of augmented reality, QR codes, chatbots, the Internet of Things and “smart & simple” technology. In addition, the latest trends in image marketing/communication and image/video 360-degree communication will be presented. The article is based on the analysis of trends in technology-based communication and critical
analysis of applications.


Keywords


technologization of marketing; marketing communication; new trends in communication; chatbots; augmented reality; Internet of things

Full Text:

PDF

References


Bonsor, K . How Augmented Reality Will Work, http://computer.howstuffworks.com/augmented-reality.htm (access: 02.02.2017).

Burns, M . Bitner, T . Sztuka informowania, “Digit”, no. 6, 2011.

Dejnaka, A., Proces podejmowania decyzji zakupowych przez e-konsumentów w kontekście mediów społecznościowych, Wydawnictwo CeDeWu, Warszawa 2013.

http://www.augmentedrealitytrends.com/augmented-reality-retail/will-augmented-reality-change-the-future-of-retail-market-part-1.html (access: 17.02.2017).

http://www.chatbots.org/virtual_assistant/ewa21/ (access: 21.05.2015).

http://www.dezeen.com/2013/08/05/ikea-launches-augmented-reality-catalogue/ (access: 17.02.2017)

http://www.frostablog.de/wpcontent/uploads/2010/10/toskana_RS_rgb_klein1.jpg (access: 23.02.2017).

http://www.liderzyinnowacji.pl/ (access: 03. 12.2016).

http://marketinglink.pl/7-kreatywnych-sposobow-na-stworzenie-kodu-qr/ (access: 17.11.2016).

http://mediapolisinteractive.pl/index.php/2012/05/28/qr-kody-a-media-ambientowe-ciekawe-przyklady-zastosowania-qr-kodow-w-marketingu/ (access: 17.02.2017).

http://www.newsfi.pl/2011/05/20/augmented-reality-i-jej-zastosowania-przez-zwyklych-uzytkownikow/

(access: 20.01.2017).

http://www.salesnews.pl/SalesSupportArticle.aspx?id=32 (access: 17.02.2017).

http://www.stanusch.com/smartweb/pk-home/stanusch/upload/klienci/orange1.jpg (access: 21.02.2017).

http://www.wirtualnemedia.pl/artykul/ikea-zaoferuje-meble-ladujace-urzadzenia-mobilne (access: 02.02.2017).

http://www.forbes.pl/technologia-ubieralna-coraz-bardziej-popularna,artykuly,205753,1,1,1.html# (access:

02.2017).

Newsom, D., Haynes, J., Public Relations Writing: Form and Style, Thompson, Wadsworth 2008.




DOI: http://dx.doi.org/10.17951/h.2017.51.2.59
Date of publication: 2017-08-16 10:52:10
Date of submission: 2017-03-21 11:44:35


Statistics


Total abstract view - 1109
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Agnieszka Dejnaka

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.