Vol 49, No 1 (2015)

Table of Contents

Biograms

Main directions of scientific-research and didactic activity
Genowefa Sobczyk
PDF (Język Polski)
9

List of publication

List of publications
Genowefa Sobczyk
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19

Articles

Target costing – the meaning of customer’s perspective in the price setting process
Ilona Bondos
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27
The role of marketing management of the university at the aspect of changes in higher education market
Aneta Celoch
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35
Modern technologies in import substitution policy on pharmaceutical market
Yuliyana Gileta, Yevhen Krykavskyy
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43
Institutional and systemic barriers to the development of gastronomic and accommodation enterprises in Lublin province
Marek Kuźmicki
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53
Strategic aspects of brand management
Robert Lembrych-Furtak
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63
Risk perception as a determinant of consumer behavior in distribution channel
Marcin Lipowski
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71
Measuring the store brand equity
Przemysław Łukasik, Bruno Shivinski
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81
Floating rate notes. The structure and functioning of the instrument
Henryk Mamcarz
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89
Substitutability and complementarity of physical and virtual purchase channels
Radosław Mącik
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99
Sweden’s economic outcomes in 2000–2013 and the euro adoption problem
Bogumiła Mucha-Leszko, Magdalena Kąkol
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113
The higher education services – models and development conditions
Mirosława Pluta-Olearnik
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127
Organizational culture complexity in international perspective
Agnieszka Sitko-Lutek
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137
Logistic processes in the marketing activity of enterprises
Czesław Skowronek
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147
Marketing innovations in the operation of commercial enterprises
Maria Sławińska
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157
Participation criteria and models of their fulfilment by suppliers and principle of fair competition in the public procurement
Wacława Starzyńska
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169
Factors of imbalance of public finance in Poland – an attempt to assess chosen categories
Jolanta Szołno-Koguc
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179
The transformation of the Polish banking system in the years 1989–2014
Jerzy Węcławski
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189
Role of local economy in the development of the Lublin region
Urszula Wich
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201
Premises of a new strategy of the development of Polish agriculture
Jan Zalewa
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213