Decoding Online Consumer Behaviour Towards Counterfeits: Insights from Systematic Literature Review and Future Research Framework

Magdalena Jażdżewska-Gutta, Anna Maria Nikodemska-Wołowik, Dagmara Wach

Abstract


Theoretical background: Counterfeiting poses a significant global challenge, negatively impacting businesses and consumers. This issue has been exacerbated by the rapid growth of online shopping, which has increased the availability and accessibility of counterfeit products. Despite the growing prevalence of counterfeit goods in the online marketplace, there remains a substantial research gap in understanding the dynamics of online counterfeit consumption. Previous studies have primarily focused on offline counterfeit markets, leaving a void in the literature regarding the unique factors that influence consumer behaviour and intentions in the digital environment.

Purpose of the article: The aim of the article is to examine the factors influencing consumer behaviour and intentions in the context of purchasing counterfeits online. The conducted systematic review aims to fill the existing research gap by identifying new and overlooked themes and suggesting directions for future research in this area.

Research methods: The article integrates empirical studies on online counterfeit purchases conducted between 2008 and 2024. The analysed articles were classified based on the year of publication, research methodologies, and characteristics of the study population. 

Main findings: The review identifies four thematic categories: person-centric, social and cultural, market-related, and risk-related themes. The insights provide valuable guidelines for researchers, highlighting areas for further investigation, and offer practical recommendations for policymakers and marketers to combat counterfeiting and protect consumer interests online.


Keywords


counterfeiting; consumer behaviour; online shopping; tangible products; systematic literature review

Full Text:

PDF

References


Aaker D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press.

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action Control: From Cognition to Behavior (pp. 11–39). Springer. https://doi.org/10.1007/978-3-642-69746-3_2

Akerlof, G.A. (1970). The market for “lemons”: Quality uncertainty and the market mechanism. The Quarterly Journal of Economics, 84(3), 488–500. https://doi.org/10.2307/1879431

Anwar Mir, I. (2013). Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context. Journal of Business Economics and Management, 14(3), 601–615. https://doi.org/10.3846/16111699.2012.707150

Avnet, T., Drori, N., Herstein, R., & Berger, R. (2023). Fighting counterfeits in emerging markets through the demand side: The role of product domain in the effect of regulatory fit on persuasion. Journal of International Consumer Marketing, 1–18. https://doi.org/10.1080/08961530.2023.2276297

Bardey, A.C., Turner, R., & Piccardi, P. (2022). Bargaining our emotions: Exploring the lived experience of purchasing luxury fashion counterfeit. Strategic Change, 31(5), 505–514. https://doi.org/10.1002/jsc.2521

Bastos, W., & Levy, S.J. (2012). A history of the concept of branding: practice and theory. Journal of Historical Research in Marketing, 4(3), 347–368. https://doi.org/10.1108/17557501211252934

Bethlehem, J. (2010). Selection bias in web surveys. International Statistical Review, 78(2), 161–188. https://doi.org/10.1111/j.1751-5823.2010.00112.x

Bian, X., Wang, K.-Y., Smith, A., & Yannopoulou, N. (2016). New insights into unethical counterfeit consumption. Journal of Business Research, 69(10), 4249–4258. https://doi.org/10.1016/j.jbusres.2016.02.038

Bradford, D., Courtemanche, C., Heutel, G., McAlvanah, P., & Ruhm, C. (2017). Time preferences and consumer behavior. Journal of Risk and Uncertainty, 55(2), 119–145. https://doi.org/10.1007/s11166-018-9272-8

Chaudhry, P.E., & Stumpf, S.A. (2011). Consumer complicity with counterfeit products. Journal of Consumer Marketing, 28(2), 139–151. https://doi.org/10.1108/07363761111115980

Chen, J., Teng, L., & Liao, Y. (2018). Counterfeit luxuries: Does moral reasoning strategy influence consumers’ pursuit of counterfeits? Journal of Business Ethics, 151(1), 249–264. https://doi.org/10.1007/s10551-016-3255-y

Chiu, W., Lee, K.-Y., & Won, D. (2014). Consumer behavior toward counterfeit sporting goods. Social Behavior and Personality, 42(4), 615–624. https://doi.org/10.2224/sbp.2014.42.4.615

Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., & Koh, N.S. (2016). Global differences in online shopping behavior: Understanding factors leading to trust. Journal of Management Information Systems, 33(4), 1117–1148. https://doi.org/10.1080/07421222.2016.1267531

Dima, C., Badea, L., & Cristescu, A. (2017). Consumer perception concerning the trade of counterfeit clothing brands in Romania. A pilot study – southern region and Bucharest. Industria Textila, 68(5), 380–387. https://doi.org/10.35530/it.068.05.1366

Ding, B., Stevenson, M., & Busby, J.S. (2017). The relationship between risk control imperative and perceived causation: The case of product counterfeiting in China. Journal of Risk Research, 20(6), 800–826. https://doi.org/10.1080/13669877.2015.1121903

Dommer, S.L., & Parker, J.R. (2023). Cued-recall asymmetries: the case of brand names and logos. Marketing Letters, 34(4), 669–684. https://doi.org/10.1007/s11002-023-09697-0

Eisend, M. (2019). Morality effects and consumer responses to counterfeit and pirated products: A meta-analysis. Journal of Business Ethics, 154(2), 301–323. https://doi.org/10.1007/s10551-016-3406-1

European Union Intellectual Property Office (EUIPO). (2022). Intellectual Property and Youth Scoreboard 2022 (Issue June). https://doi.org/10.2814/249204

Feng, W., Yang, M.X., & Yu, I.Y. (2023). From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases. Journal of Business Research, 165, 113919. https://doi.org/10.1016/j.jbusres.2023.113919

Flick, U. (2018). Doing Triangulation and Mixed Methods. https://doi.org/10.4135/9781529716634

Gupta, T., & Lyndem, P.K. (2024). Dual envy influences online shoppers’ intention to purchase luxury counterfeits. International Journal of Consumer Studies, 48(2), e13036. https://doi.org/10.1111/ijcs.13036

Gustafsson, A., Herrmann, A., & Huber, F. (2007). Conjoint analysis as an instrument of market research practice. In A. Gustafsson, A. Herrmann, & F. Huber (Eds.), Conjoint Measurement: Methods and Applications (pp. 3–30). Springer. https://doi.org/10.1007/978-3-540-71404-0_1

Hampson, D. P., & McGoldrick, P. J. (2013). A typology of adaptive shopping patterns in recession. Journal of Business Research, 66(7), 831–838. https://doi.org/10.1016/j.jbusres.2011.06.008

Hao, A. W., Paul, J., Trott, S., Guo, C., & Wu, H.-H. (2019). Two decades of research on nation branding: a review and future research agenda. International Marketing Review, 38(1), 46–69. https://doi.org/10.1108/IMR-01-2019-0028

Herstein, R., Drori, N., Berger, R., & Barnes, B.R. (2015). Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types. Psychology and Marketing, 32(8), 842–859. https://doi.org/10.1002/mar.20822

Hofstede, G., Hofstede, G.J., & Minkov, M. (2010). Cultures and Organizations: Software of the Mind. McGraw Hill.

Hussain, A., Kofinas, A., & Win, S. (2017). Intention to purchase counterfeit luxury products: A comparative study between Pakistani and the UK consumers. Journal of International Consumer Marketing, 29(5), 331–346. https://doi.org/10.1080/08961530.2017.1361881

Inglehart, R., & Welzel, C. (2019). World Values Survey Database. Worldvaluessurvey.org.

Islam, T., Pitafi, A.H., Akhtar, N., & Liang, X.B. (2021). Determinants of purchase luxury counterfeit products in social commerce: The mediating role of compulsive internet use. Journal of Retailing and Consumer Services, 62. https://doi.org/10.1016/j.jretconser.2021.102596; WE – Social Science Citation Index (SSCI).

Iyer, R., Babin, B.J., Eastman, J.K., & Griffin, M. (2022). Drivers of attitudes toward luxury and counterfeit products: The moderating role of interpersonal influence. International Marketing Review, 39(2), 242–268. https://doi.org/10.1108/IMR-02-2021-0091

Jiang, L., Cui, A.P., & Shan, J. (2023). The risk of embarrassment in buying luxury counterfeits: Do face-conscious consumers care? European Journal of Marketing, 57(8), 1996–2020. https://doi.org/10.1108/EJM-11-2021-0891

Jiang, Y., Miao, M., Jalees, T., & Zaman, S.I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China. Asia Pacific Journal of Marketing and Logistics, 31(3), 647–669. https://doi.org/10.1108/APJML-05-2018-0190

Kasber, A., El-Bassiouny, N., & Hamed, S. (2023). Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market. Journal of Islamic Marketing, 14(7), 1768–1792. https://doi.org/10.1108/JIMA-02-2022-0058

Kaszycka, I., (2017). Consumer behaviour in music industry: Generations X and Y. Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia, 51(2), 113–121. https://doi.org/10.17951/h.2017.51.2.113

Kim, H., & Karpova, E. (2009). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textiles Research Journal, 28(2), 79–94. https://doi.org/10.1177/0887302X09332513

Kowalczuk, P., Siepmann (née Scheiben), C., & Adler, J. (2021). Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. Journal of Business Research, 124, 357–373. https://doi.org/10.1016/j.jbusres.2020.10.050

Kozinets, R.V., & Gambetti, R. (Eds.). (2020). Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research. Routledge. https://doi.org/10.4324/9781003001430

Large, J. (2014). ‘Get real, don’t buy fakes’: Fashion fakes and flawed policy – the problem with taking a consumer-responsibility approach to reducing the ‘problem’ of counterfeiting. Criminology & Criminal Justice, 15(2), 169–185. https://doi.org/10.1177/1748895814538039

Le Roux, A., Bobrie, F., & Thébault, M. (2016). A typology of brand counterfeiting and imitation based on a semiotic approach. Journal of Business Research, 69(1), 349–356. https://doi.org/10.1016/j.jbusres.2015.08.007

Le Roux, A., Thébault, M., & Roy, Y. (2019). Do product category and consumers’ motivations profiles matter regarding counterfeiting? Journal of Product and Brand Management, 28(6), 758–770. https://doi.org/10.1108/JPBM-06-2018-1923

Levi, S., Calif, E., Aronin, A., & Gesser-Edelsburg, A. (2021). Shopping online for children: Is safety a consideration? Journal of Safety Research, 78, 115–128. https://doi.org/10.1016/j.jsr.2021.05.011

Li, E.P.H., Lam, M., & Liu, W.-S. (2018). Consuming counterfeit: A study of consumer moralism in China. International Journal of Consumer Studies, 42(3), 367–377. https://doi.org/10.1111/ijcs.12428

Li, J., Ghaffari, M., & Su, L. (2020). Counterfeit luxury consumption strategies in a collectivistic culture: the case of China. Journal of Brand Management, 27(5), 546–560. https://doi.org/10.1057/s41262-020-00197-4

Lindsey-Mullikin, J., & Borin, N. (2017). Why strategy is key for successful social media sales. Business Horizons, 60(4), 473–482. https://doi.org/10.1016/j.bushor.2017.03.005

Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9(4), 346–360. https://doi.org/10.1016/j.elerap.2009.07.003

Luo, H., & Park, S.-Y. (2024). Exploring barriers to second-hand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic. Journal of Business Research, 174, 114497. https://doi.org/10.1016/j.jbusres.2024.114497

Marticotte, F., & Arcand, M. (2017). Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand. Journal of Business Research, 77, 175–183. https://doi.org/10.1016/j.jbusres.2016.12.010

Martinez, L.F., & Jaeger, D.S. (2016). Ethical decision making in counterfeit purchase situations: The influence of moral awareness and moral emotions on moral judgment and purchase intentions. Journal of Consumer Marketing, 33(3), 213–223. https://doi.org/10.1108/JCM-04-2015-1394

Mavlanova, T., & Benbunan-Fich, R. (2010). Counterfeit products on the Internet: The role of seller-level and product-level information. International Journal of Electronic Commerce, 15(2), 79–104. https://doi.org/10.2753/JEC1086-4415150203, WE – Science Citation Index Expanded (SCI-EXPANDED), WE – Social Science Citation Index (SSCI).

Mehraliyev, F., Chan, I.C.C., & Kirilenko, A.P. (2022). Sentiment analysis in hospitality and tourism: a thematic and methodological review. International Journal of Contemporary Hospitality Management, 34(1), 46–77. https://doi.org/10.1108/IJCHM-02-2021-0132

Noor, N.A.M., & Muhammad, A. (2019). The influences of attitude, social influence and price consciousness in promoting consumers’ intention to purchase counterfeit products. International Journal of Supply Chain Management, 8(1), 683–689.

Ofori-Parku, S.S., & Park, S.E. (2022). I (Don’t) want to consume counterfeit medicines: exploratory study on the antecedents of consumer attitudes toward counterfeit medicines. BMC Public Health, 22(1), 1–14. https://doi.org/10.1186/s12889-022-13529-7

Orth, U.R., Hoffmann, S., & Nickel, K. (2019). Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research, 98, 117–125. https://doi.org/10.1016/j.jbusres.2019.01.001

Page, M.J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, T.C., Mulrow, C.D., Shamseer, L., Tetzlaff, J.M., Akl, E.A., Brennan, S.E., Chou, R., Glanville, J., Grimshaw, J.M., Hróbjartsson, A., Lalu, M.M., Li, T., Loder, E.W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71

Park, I., Cho, J., & Rao, H.R. (2015). The dynamics of pre- and post-purchase service and consumer evaluation of online retailers: A comparative analysis of dissonance and disconfirmation models. Decision Sciences, 46(6), 1109–1140. https://doi.org/10.1111/deci.12176

Patel, A.K., Singh, A., & Parayitam, S. (2023). Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes. Journal of Advances in Management Research, 20(2), 161–187. https://doi.org/10.1108/JAMR-05-2022-0095

Pawar, A.B., Jawale, M.A., & Kyatanavar, D. N. (2016). Fundamentals of sentiment analysis: Concepts and methodology. In W. Pedrycz & S.-M. Chen (Eds.), Sentiment Analysis and Ontology Engineering: An Environment of Computational Intelligence (pp. 25–48). Springer International Publishing. https://doi.org/10.1007/978-3-319-30319-2_2

Peinkofer, S.T., & Jin, Y.H. (2023). The impact of order fulfillment information disclosure on consequences of deceptive counterfeits. Production and Operations Management, 32(1), 237–260. https://doi.org/10.1111/poms.13833

Plutchik, R., & Kellerman, H. (1980). Emotion, Theory, Research, and Experience: Emotions in Early Development. Academic Press. https://books.google.pl/books?id=Tl99AAAAMAAJ

Pradhan, B., Kishore, K., & Gokhale, N. (2023). Social media influencers and consumer engagement: A review and future research agenda. International Journal of Consumer Studies, 47(6), 2106–2130. https://doi.org/10.1111/ijcs.12901

Pratt, S., & Zeng, C.Y.H. (2019). The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong. Tourism Economics, 26(1), 155–178. https://doi.org/10.1177/1354816619834482

Pueschel, J., Chamaret, C., & Parguel, B. (2017). Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries. Journal of Business Research, 77, 184–194. https://doi.org/10.1016/j.jbusres.2016.11.008

Raman, R., & Pramod, D. (2017). A strategic approach using governance, risk and compliance model to deal with online counterfeit market. Journal of Theoretical and Applied Electronic Commerce Research, 12(3), 13–26. https://doi.org/10.4067/S0718-18762017000300003

Rathi, R., Garg, R., Kataria, A., & Chhikara, R. (2022). Evolution of luxury marketing landscape: A bibliometric analysis and future directions. Journal of Brand Management. https://doi.org/10.1057/s41262-022-00273-x

Razmus, W., Grabner-Kräuter, S., & Adamczyk, G. (2024). Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception. Journal of Retailing and Consumer Services, 76(July 2023). https://doi.org/10.1016/j.jretconser.2023.103579

Riquelme, I.P., & Román, S. (2014). The influence of consumers’ cognitive and psychographic traits on perceived deception: A comparison between online and offline retailing contexts. Journal of Business Ethics, 119(3), 405–422. https://doi.org/10.1007/s10551-013-1628-z

Robinson, T., & Doss, F. (2011). Pre-purchase alternative evaluation: prestige and imitation fashion products. Journal of Fashion Marketing and Management: An International Journal, 15(3), 278–290. https://doi.org/10.1108/13612021111151897

Rogers, C.R. (1959). A theory of therapy, personality, and interpersonal relationships: As developed in the client-centered framework. In S. Koch (Ed.), Psychology: A Study of a Science. Formulations of the Person and the Social Context (Vol. 3, pp. 184–256). McGraw-Hill. https://books.google.pl/books?id=zsIBtwAACAAJ

Rojek, C. (2017). Counterfeit commerce: Relations of production, distribution and exchange. Cultural Sociology, 11(1), 28–43. https://doi.org/10.1177/1749975516650233

Ross, I. (1975). Perceived risk and consumer behavior: A critical review. ACR North American Advances. https://api.semanticscholar.org/CorpusID:147850206

Rothschild, M., & Stiglitz, J. (1976). Equilibrium in competitive insurance markets: An essay on the economics of imperfect information. The Quarterly Journal of Economics, 90(4), 629–649. https://doi.org/10.2307/1885326

Samaddar, K., & Gandhi, A. (2022). Exploring customer perceived value towards non-deceptive counterfeiting: a grounded theory approach. South Asian Journal of Business Studies. https://doi.org/10.1108/SAJBS-07-2021-0259

Samaddar, K., Mondal, S., & Gandhi, A. (2024). Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement. Young Consumers, 25(1), 84–108. https://doi.org/10.1108/YC-10-2022-1621

Schiffman, L.G., & Kanuk, L.L. (2007). Consumer Behavior. Pearson Prentice Hall. https://books.google.pl/books?id=vTRPngEACAAJ

Shan, J., Jiang, L., & Cui, A.P. (2021). A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption. Journal of Business Research, 134, 59–69. https://doi.org/10.1016/j.jbusres.2021.05.032

Shan, J., Jiang, L., Peng Cui, A., Wang, Y., & Ivzhenko, Y. (2021). How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention: A moderated mediation model. International Journal of Consumer Studies, n/a(n/a). https://doi.org/10.1111/ijcs.12730

Sharif, O.O., Asanah, A.F., & Alamanda, D.T. (2016). Consumer complicity with counterfeit products in Indonesia. Actual Problems of Economics, 175(1), 247–252. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964824185&partnerID=40&md5=48a1b0ca23da7b814b2457c342553eac

Sharma, K., Trott, S., Sahadev, S., & Singh, R. (2023). Emotions and consumer behaviour: A review and research agenda. International Journal of Consumer Studies, 47(6), 2396–2416. https://doi.org/10.1111/ijcs.12937

Sharma, R., Ahuja, V., & Alavi, S. (2018). The future scope of netnography and social network analysis in the field of marketing. Journal of Internet Commerce, 17(1), 26–45. https://doi.org/10.1080/15332861.2017.1423533

Singh, D.P., Kastanakis, M.N., Paul, J., & Felix, R. (2021). Non-deceptive counterfeit purchase behavior of luxury fashion products. Journal of Consumer Behaviour, 20(5), 1078–1091. https://doi.org/10.1002/cb.1917

Senali, M.G., Iranmanesh, M., Ghobakhloo, M., Foroughi, B., Asadi, S., & Rejeb, A. (2024). Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators. Electronic Commerce Research and Applications, 101370. https://doi.org/10.1016/j.elerap.2024.101370

Smith, S.N., Fisher, S.D., & Heath, A. (2011). Opportunities and challenges in the expansion of cross-national survey research. International Journal of Social Research Methodology, 14(6), 485–502. https://doi.org/10.1080/13645579.2011.611386

Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355–374. https://doi.org/10.2307/1882010

Sterling, E.K., & Peterson, D. (2020). Optimal placement of anti-counterfeiting indicators. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 64(1), 1486–1490. https://doi.org/10.1177/1071181320641355

Tajfel, H., & Turner, J.C. (1979). An Integrative Theory of Intergroup Conflict. https://api.semanticscholar.org/CorpusID:141114011

Thackeray, R., Neiger, B.L., Hanson, C.L., & McKenzie, J.F. (2008). Enhancing promotional strategies within social marketing programs: Use of Web 2.0 social media. Health Promotion Practice, 9(4), 338–343. https://doi.org/10.1177/1524839908325335

Thaichon, P., & Quach, S. (2016). Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms. Journal of Retailing and Consumer Services, 33, 82–91. https://doi.org/10.1016/j.jretconser.2016.08.003; WE – Social Science Citation Index (SSCI).

Tham, K.W., Dastane, O., Johari, Z., & Ismail, N.B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. The Journal of Asian Finance, Economics and Business, 6(4), 249–260. https://doi.org/10.13106/JAFEB.2019.VOL6.NO4.249

van den Hout, J.J.J., & Davis, O.C. (2019). An introduction to flow theory. In J.J.J. van den Hout & O.C. Davis (Eds.), Team Flow: The Psychology of Optimal Collaboration (pp. 1–5). Springer International Publishing. https://doi.org/10.1007/978-3-030-27871-7_1

Veblen, T. (1899). The Theory of the Leisure Class. McMaster University Archive for the History of Economic Thought.

Viot, C., Le Roux, A., & Krémer, F. (2014). Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase. Recherche et Applications En Marketing (English Edition), 29(2), 3–31. https://doi.org/10.1177/2051570714533474

Wedel, M., & Kamakura, W.A. (2000). Clustering methods. In M. Wedel & W.A. Kamakura (Eds.), Market Segmentation: Conceptual and Methodological Foundations (pp. 39–73). Springer US. https://doi.org/10.1007/978-1-4615-4651-1_5

Wells, V.K. (2014). Behavioural psychology, marketing and consumer behaviour: A literature review and future research agenda. Journal of Marketing Management, 30(11–12), 1119–1158. https://doi.org/10.1080/0267257X.2014.929161

Wilson, J.M., Sullivan, B.A., & Hollis, M.E. (2016). Measuring the “unmeasurable”: Approaches to assessing the nature and extent of product counterfeiting. International Criminal Justice Review, 26(3), 259–276. https://doi.org/10.1177/1057567716644766

Yaakop, A.Y., Hafeez, H.M., Faisal, M.M., Munir, M., & Ali, M. (2021). Impact of religiosity on purchase intentions towards counterfeit products: Investigating the mediating role of attitude and moderating role of hedonic benefits. Heliyon, 7(2), e06026. https://doi.org/10.1016/j.heliyon.2021.e06026

Yoo, B., & Lee, S.-H. (2012). Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each. Journal of Business Research, 65(10), 1507–1515. https://doi.org/10.1016/j.jbusres.2011.10.018

Zampetakis, L. (2014). The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy. Marketing Intelligence & Planning, 32(1), 21–40. https://doi.org/10.1108/MIP-10-2012-0102




DOI: http://dx.doi.org/10.17951/h.2024.58.4.87-125
Date of publication: 2024-10-26 13:52:06
Date of submission: 2024-08-26 16:16:38


Statistics


Total abstract view - 239
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Magdalena Jażdżewska-Gutta, Anna Maria Nikodemska-Wołowik, Dagmara Wach

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.