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A Literature Review of the Partial Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Model
Abstract
Theoretical background: Today, people use more systems and devices than ever, no matter the context. These behaviors are most often explained using technology acceptance models, including the unified theory of acceptance and use of technology 2 (UTAUT2), which is a new and prominent technology acceptance theory.
Purpose of the article: The aim of this article is to identify any interpretable trends and draw overall conclusions about the existing UTAUT2 literature, which helps to fill the gap which is lack of such review for UTAUT2 model.
Research methods: Descriptive review analysis of 23 articles based on the partial UTAUT2 model.
Main findings: The UTAUT2 is an efficient theory – the average explained variance of behavioral intention was 62% and for use behavior – 37%. It is highly recommended to use the performance expectancy variable in all research contexts based on the UTAUT2 model. Utilitarian aspects turned out to be more important than hedonic ones for most technology adopters. Commercial organisations should focus on delivering reliable and useful products and underline these features in marketing communication.
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DOI: http://dx.doi.org/10.17951/h.2019.53.4.101-113
Date of publication: 2019-12-31 08:37:22
Date of submission: 2019-01-26 21:27:37
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Copyright (c) 2019 Jacek Piotr Kułak, Mariusz Trojanowski, Edyta Barmentloo
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