Motivations for Corporate Social Responsibility Engagement: An Exploratory Study of Jordan University College in Morogoro Municipality, Tanzania

Abstract

Theoretical background: This study examines the motivations underlying Jordan University College’s (JUCo) engagement in Corporate Social Responsibility (CSR) initiatives targeting public health. As CSR has gained global prominence, higher education institutions like JUCo play a vital role in addressing societal challenges, particularly public health, through community engagement. The study is grounded in institutional theory, which posits that organizational behavior is shaped by the broader social, cultural, and regulatory environments in which it operates. Thus, JUCo’s CSR engagement reflects its alignment with institutional norms and values, that enable the university to maintain legitimacy, enhance its reputation, and meet societal expectations.

Purpose of the study: The aim of the study is to explore the motivations driving JUCo’s engagement in CSR initiatives, particularly those targeting public health in Morogoro Municipality, Tanzania. By understanding these motivations, the research seeks to provide insights into the broader dynamics influencing the adoption of CSR practices among educational institutions in the Tanzanian context, offering insights that can inform policy and institutional strategies.

Research methods: The study adopted a cross-sectional research design based on a mixed-methods approach to provide a comprehensive understanding of JUCo’s CSR initiatives. Primary data were gathered from a sample of 100 respondents, selected through random sampling techniques to ensure representativeness. The data collection process involved careful coding, cleaning, and analysis using SPSS Version 25, with descriptive statistics employed to extract meaningful insights. This methodological rigor enhances the reliability and validity of the findings, providing a solid foundation for evidence-based conclusions.

Main findings: The findings reveal that JUCo’s CSR initiatives are driven by multiple factors, including reputation enhancement, legal compliance, stakeholder expectations, and a genuine commitment to effecting positive societal change. Public health initiatives like disease prevention, healthcare access, and environmental health are prioritized. These results underscore the strategic alignment of JUCo’s CSR activities with institutional and societal objectives, which could enhance both community well-being and the university’s legitimacy.