Customer Relationship Management system models application in higher education

Grzegorz Futa

Abstract


The paper present a short description of Customer Relationship Management models that can be applied in the university environment. It focuses on evolution of the models and their approximation to real-life situations.

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DOI: http://dx.doi.org/10.17951/ai.2004.2.1.445-452
Date of publication: 2015-01-04 00:00:00
Date of submission: 2016-04-27 10:11:26


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